AdWords™ Seminars for Success
bg Theory has been selected by Google™ to conduct intensive seminars aimed at educating advertisers in the successful management and creation of Google AdWords campaigns.
- AdWords Seminars for Success are Officially Sponsored by Google™
- Full Day, In Person Events, with AdWords Seminar Leader Brad Geddes
- Up to $100 in AdWords Credits** & other Google Goodies
- 10% Discount if you Register for both Days!
- Take Home the Presentation in both a Printed Book and Digital Format
- Bonus Presentations Each Day!
Upcoming Schedule
To view the upcoming schedule, please visit the AdWords seminar page on our corporate site.
AdWords Seminar for Success – Overview
What are Google™ AdWords Advanced Seminars?
The AdWords Seminar for Success Advanced series are two days of interactive education that will help you make the most of the time and money you invest in AdWords. Officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for advertising with Google AdWords.
You can choose to attend only one day, or receive a $50 discount if you choose to register for both days! Plus, if you register today, you will also receive:
AdWords Seminar Bonuses
* $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
* 2 USB Thumb Drives with Presentation Material (1 for each day)
* Other Google Goodies
* Bonus Presentations:
Day 1: Marketing in a Down Economy: Superior Profits on a Minimal Budget
Day 2: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time
AdWords Seminar Customer Testimonials
About the Advanced AdWords Seminars 301 & 302
AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall performance. You can see the in-depth curriculum here.
AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line – this is a must attend event! You can see the in-depth curriculum here.
Who should attend these seminars?
The 301 and 302 Advanced AdWords seminars are designed for seasoned Search Enginge Marketing professionals. If you are an experienced ppc analyst, manager,or executive these courses are for you.
AdWords Seminar Leader – Brad Geddes
Brad Geddes is the founder of bgTheory.com; a company dedicated to consulting, educating, and training businesses on internet marketing theory and best practices. He is currently the only person selected by Google to conduct the Advanced AdWords seminar series.
Before forming bg Theory, Brad was the Director of Search for RH Donnelley, a leading publisher of Yellow Pages. He has also provided usability, PPC, and SEO consulting services to a wide range of companies over the years. He has been involved in online advertising since 1999, and was one of the first 100 Qualified Individuals in the Google Advertising Professionals program.
One of his trademarks has been demystifying many of the more complicated aspects of SEO, PPC, and internet advertising. He has written and published extensive articles on various online marketing topics. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Advanced AdWords Seminar Agenda
| Advanced AdWords Daily Agenda | |
| 8:30 – 9:00 am | Registration |
| 9:00 – 10:30 am | Morning Session |
| 10:00 – 10:45 am | Break |
| 10:45 – 12:00 pm | Morning Session |
| 12:00 – 1:00 pm | Lunch Break |
| 1:00 – 2:30 pm | Afternoon Session |
| 2:30 – 2:45 pm | Break |
| 2:45 – 4:00 pm | Afternoon Session |
| 4:00 – 5:00 pm | Open Q&A |
Advanced AdWords Seminar Curriculum
You can either view the full agendas in video format or read them below. You can see the videos in a larger size on our YouTube AdWords Seminar playlist page. On that page, we suggest watching them in the 480 format (the default is a lower quality 360).
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
| Setting Profitable Business Goals
Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
Upcoming Schedule
To view the upcoming schedule, please visit the AdWords seminar page on our corporate site.
|
AdWords Seminar FAQ’s
Are the Advanced sessions right for me? The Advanced sessions are designed for individuals who already understand the basic fundamentals of advertising on AdWords. If you are a seasoned AdWords veteran, this session will show you how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain. Who is conducting the sessions? Brad Geddes, a Seminar Leader, will be directing all currently scheduled Advanced sessions. Seminar Leaders are qualified by their membership in the Google Advertising Professionals Program, and selected by Google to conduct these trainings. Seminars are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with or employed by Google. When will I receive my $50 AdWords credit**? If you register at least 7 days prior to the seminar event you are eligible for up to $100 in AdWords credits ($50 for each day you register). You will receive an email from bg Theory within two weeks of attending the seminar that contains your promotional code and instructions on how to apply the credit to your AdWords account. If you do not receive your promotional credit within 30 days following the seminar, please contact us. How much does it cost? Register for each full day for $299 or register for both days for a $50 discount. Plus, if you register at least seven days prior to the seminar, you will receive up to $100 in AdWords credits!** I am interested in attending a session in Canada – do you accept payment in Canadian dollars? All seminar fees are quoted in US dollars. While our payment processor will accept Canadian credit cards, you will be charged the seminar fee in US dollars. When is the registration deadline? There is no registration deadline. However, space is limited and sessions may fill quickly so we recommend you register as early as possible. Will lunch or refreshments be served? Lunch will not be served, although their will be a one hour break during the morning and afternoon sessions. Breakfast items, snacks and refreshments will be served throughout the day. Do I need to bring a laptop? Will there be internet access? You do not need to bring a laptop, handouts of the presentation will be provided to you. There may be internet access available in the meeting room in some locations. However, seminar attendees are responsible for their own internet access charges. Please see your order confirmation email after registering for details. Is parking paid for? No, attendees are responsible for their own parking costs. Most locations have both self and valet parking options, but fees vary by location. Please see your order confirmation email after registering for details. Is there a group code or discount for guest rooms at the hotel? Most of our attendees are local so we have very few guests stay overnight in the hotel. Because of this we do not qualify for a conference or group rate. What is the dress code? Whatever you will be comfortable in for up to eight hours. Many attendees dress casual or business casual. We recommend dressing in layers though as the room tempature fluctuates depending on season, location, and headcount in a room. What’s the cancellation policy? Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization. I registered online, but never received my receipt email. Confirmation emails will come from orders@eventbrite.com within 24 hours of your registration. Please ensure that email address is added to your “safe sender” list; and check your “bulk” or “junk” folders of your email account. If you need to have your confirmation email resent, please contact us. I still have questions, who should I contact? You can email info@bgtheory.com or call 703.349.1045.
The Fine Print
*Seminars for Success are designed for individual AdWords advertisers and Analytics users managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events. Seminars for Success are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with, endorsed by, or employed by Google. All Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and/or Google Analytics Authorized Consultants. **Promotional credit must be applied to an AdWords account within 30 days of attending a Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser’s registered Seminar session. Void where restricted or prohibited by law. |
Upcoming Schedule
To view the upcoming schedule, please visit the AdWords seminar page on our corporate site.
About Brad Geddes
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