AdWords™ Seminars for Success
bg Theory has been selected by Google™ to conduct intensive seminars aimed at educating advertisers in the successful management and creation of Google AdWords campaigns.
- AdWords Seminars for Success are Officially Sponsored by Google™
- Full Day, In Person Events, with AdWords Seminar Leader Brad Geddes
- Discount if you Register for both Days!
- Take Home the Presentation in both a Printed Book and Digital Format
- Understanding Keywords
- Keyword Research
- Long Tail Keywords
- Wide vs. Deep Keywords
- Negative Keywords
- Search Query Reports
- Keyword Research
- Discovering Effective Keywords
- AdWords Keyword Tool
- Spidering Websites
- Competitive Research
- Creating Compelling Ad Copy
- Connecting with the Searcher
- Unique Selling Proposition
- Benefits vs. Features
- Landing Pages that Convert
- Showcasing the Answer
- Where to Send Traffic
- Best Practices
- Usability Overview
- Boosting Your PPC Traffic
- Dynamic Keyword Insertion
- Ad Preview Tool
- Increasing Page Views
- Increasing PPC Conversion Rates
- Ad Copy Calls to Action
- Optimizing Landing Pages
- What is Quality Score
- How Actual CPC is Calculated
- Quality Score Factors
- How to Increase Your Quality Score
- Using Keyword Reports
- Video Ads
- Image Ads
- Widget Ads
- Display Ad Builder
- Overview of the Content Network
- Data:
- Placement Performance Report
- Demographics Reports
- Content Network Optimization
- Placement Targeting
- Enhanced Campaigns
- Content Campaign Organization
- AdSense Preview Tool
- Ad Planner
- The Technology
- Effectively Reaching Local Audiences
- Local Business Ads
- Geographic Performance Reports
- Live AdWords Editor Demo
- Making Large Account Changes in Minutes
- Ad Delivery
- Bidding Types
- Max CPC
- Preferred Bidding
- Conversion Optimizer
- Budget Optimizer
- Implementation
- Measurement
- Calculating Bids
- Position Preference
- Ad Scheduler
- Basic
- Advanced
- Time Sensitive Ads
- By Location
- When to Create Campaigns
- Content vs. Search
- Budget
- Geography
- Product or Service Types
- Ad Scheduling
- When to Create AdGroups
- Organizing Ads and Keywords
- Overview of Testing
- Ad Delivery Methods
- Statically Relevant Information
- Ad Copy Testing
- Advanced Ad Writing
- Split Testing Ad Copy
- Ad Performance Reports
- Landing Page Testing
- Where to Send Traffic for Testing
- How to Test Page Layouts
- Split Testing Landing Pages
- URL Performance Reports
- Profit Per Impression
- Combined Landing Page and Ad Testing Variations
- Understanding the Reports
- Lifetime Visitor Values
- Keyword Report
- Search Query Performance
- Other Reports
- Site Overlay
- Conversion Funnels
- AdWords Account Navigation
- Ad Planner
- SK Tool
- Trends
- Widget Ads
Upcoming Schedule
To view the upcoming schedule, please visit the AdWords seminar page on our corporate site.
AdWords Seminar for Success – Overview
What are Google™ AdWords Advanced Seminars?
The AdWords Seminar for Success Advanced series are two days of interactive education that will help you make the most of the time and money you invest in AdWords. Officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for advertising with Google AdWords.
You can choose to attend only one day, or receive a $50 discount if you choose to register for both days! Plus, if you register today, you will also receive:
AdWords Seminar Customer Testimonials
About the Advanced AdWords Seminars 301 & 302
AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall performance. You can see the in-depth curriculum here.
AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line – this is a must attend event! You can see the in-depth curriculum here.
Who should attend these seminars?
The 301 and 302 Advanced AdWords seminars are designed for seasoned Search Enginge Marketing professionals. If you are an experienced ppc analyst, manager,or executive these courses are for you.
AdWords Seminar Leader – Brad Geddes
Brad Geddes is the founder of CertifiedKnowledge.org; a company dedicated to consulting, educating, and training businesses on internet marketing theory and best practices. He is currently the only person selected by Google to conduct the Advanced AdWords seminar series.
Before forming bg Theory, Brad was the Director of Search for RH Donnelley, a leading publisher of Yellow Pages. He has also provided usability, PPC, and SEO consulting services to a wide range of companies over the years. He has been involved in online advertising since 1999, and was one of the first 100 Qualified Individuals in the Google Advertising Professionals program.
One of his trademarks has been demystifying many of the more complicated aspects of SEO, PPC, and internet advertising. He has written and published extensive articles on various online marketing topics. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Advanced AdWords Seminar Agenda
| Advanced AdWords Daily Agenda | |
| 8:30 – 9:00 am | Registration |
| 9:00 – 10:30 am | Morning Session |
| 10:00 – 10:45 am | Break |
| 10:45 – 12:00 pm | Morning Session |
| 12:00 – 1:00 pm | Lunch Break |
| 1:00 – 2:30 pm | Afternoon Session |
| 2:30 – 2:45 pm | Break |
| 2:45 – 4:00 pm | Afternoon Session |
| 4:00 – 5:00 pm | Open Q&A |
Advanced AdWords Seminar Curriculum
You can either view the full agendas in video format or read them below. You can see the videos in a larger size on our YouTube AdWords Seminar playlist page. On that page, we suggest watching them in the 480 format (the default is a lower quality 360).
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success Advanced Optimization Techniques Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads Content Network Deep Dive Advanced Geographic Targeting AdWords Editor: Quick and Easy Account Changes Google Analytics Implementation Open Q&A |
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
| Setting Profitable Business Goals
Putting Your Ad Dollars to Work Learn How to Track Conversions Exploring ROI and Profit Effective Bidding Strategies My Client Center Successful Account Organization |
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports Google Analytics Reporting Click Quality and Reporting Even More Tools for Effective Research Resources Open Q&A |
Upcoming Schedule
To view the upcoming schedule, please visit the AdWords seminar page on our corporate site.
